Engage Viewers With A Living Room Photo By Doing This - Interior Design

Engage Viewers With A Living Room Photo By Doing This - Interior Design

I've photographed north of 500 houses now and seeing simple but decent houses has become very normal. My challenge is to create emotion out of this “normal” living room.

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The Basics Of Visual Impressions - Dress to Impress

How To Beat the Perth Recession! - Day 1 December is coming and the year is closing to an end. It kind of sucks that the Perth's economy has been having it's blah moment but that is all about to change. Follow me through this free course which I will teach you my knowledge on modern marketing to stay on top of your game.

I know some of you are anxious to see what you can learn from me so you can bring a whole new awesomeness to your business in the new year, but as all things, the fundamentals of marketing must be learned first.

First thing's first. Many of us in Perth hates changes, from the Perth Arena being built to the 2 way roads within our CBD being autorised, many of us spat at the idea because it was different. This translates to some business owners finding it hard to change old habits of marketing to suit the new generation of clients.

As mentioned in my introduction, your marketing team (which includes sales people, graphics designer, marketing employees, photographers, videographers, printers etc.) are your weapon to success, which means when time turns sour, keep them in your power team... You can thank me for that later.

The way I see it, the new generation will keep moving forwards whether you like it or not and it's up to you to make it work with them.

Now in the title I wrote "Dress to Impress". It was one of the first things I learned to do when I started my own business and I then carried it over to my marketing. What does it have to do with marketing?

Take a look at yourself, when we go out networking with other business owners or go out to a meeting, the first thing our eyes look at is how the other people are dressed right?

Compare the man in a suit to the man in casual dressing:

Well dressed VS Casual

Which guy would seem more trust worthy, reliable, dedicated?

You can say "but I already know this" which I'm sure we all do, but how many of us tend to take shortcuts to make our business standout? It's all about opportunity costs.

If we humans gain first impressions by how people dress to impress in real life, why wouldn't it be the same in the virtual reality where many businesses are thriving now and where most of our potential and existing clients spend their time?

Your products and services should be deserving a marketing strategy that dresses them to impress your clients. First impression is very crucial, it may not land you a sale, but it sure will get people through the door and talking.

Here's a good example for sunglasses products:

Below is a Prada product shoot I did for an assignment in my room. It looks OK but it's just a picture of a sunglasses which doesn't give the product a good value rating and did I mention I did it in my room with a basic camera and minimal understanding of photography?

An estimated cost of ~$50 per picture.

A basic Glasses Product shoot

Now take a look at the image I took of the Ray Ban Tech sunglasses below. It took many ours of planning, researching, meetings <-[plural] with the client and 2 hours of shooting time, plus the 2 hours of editing time.

An estimated cost of ~$700 + licencing fees.

Advertising photo of Ray Ban Tech Series

See the difference? Ultimately your customers will feel the difference and although this may seem like a big cost initially, you can multiply the returns much more than a basic image. Why? The bonus is that the perceived value of the product is increased in your customer's eyes, therefore you can charge a premium on your product/service.

It's easy and cheap to dress casual, but with a little bit more effort and money you put in, you can really change how your customers see your brand and product.

You don't need to spend money to make money, but you need to spend money to make more money (or time which equates to money). Give it a thought. Dress to impress.

 

 

 

If you have any topics of visual marketing you would like me to talk about, please simply comment below or email me through my website.

 

Godox Witstro AD360 The Ultimate Speedlight?

As a photographer I'm always looking for ways to make my job more efficient. Be it less things to carry, more power or anything that would help speed up my process, because the more time I have, the more time I can spend with my client's project creating fantastic images. I used to use normal speedlights like Nikon's SB-700 or SB-900,but as a commercial photographer who specialises in architectural and interior design photography, many times those tiny speedlights just aren't powerful enough.

I got to the point where I started buying lots of those speedlights just to combine power, but that meant that my carry load got heavier and not to mention the setup time increased.

Fast forward to today and I can say I am a proud owner of the Godox Witstro 360!

Godox Witstro AD360 speedlight Box

First off, let me tell you what I don't like about this speedlight and kit.

  • The Godox Witstro AD360 kit did not come with a transmitter and receiver! I mean... What? I guess the Chinese are trying to cut the cost down, but I would have gladly bought the the kit if it came with the wireless kits.

Accessories

  • Secondly, the kit comes in three pieces to make it functional. A Propac PB960 battery pack, a power cord and the flash unit itself. This means that there's setting up to do every time you want to use this device (and I really hate wires).

Battery Pack

  • Thirdly, there's no zoom head on this portable speedlight unit which means that controlling the spread of light requires additional grids. All this unit comes with is a reflector with a diffuser cover.

Reflector and Diffuser

  • And for my last complaint, I'm going to say that Godox could have easily included a light bulb cover, but instead you have to purchase it separately for $5.

Most of these complaints are very minimal which is super! Now let's move to the awesome stuff this speedlight has to offer.

  • I find that their detachable wireless receiver is a cure and a blessing. It means that there's one more thing to lose and forget (which I have done), but the great thing about this is that new receivers can be made to work with other triggers in the future (let's hope Godox had that in mind).
  • For the old-schools, Godox has included a PC-Sync port as well as the new-schools like me who prefer the more reliable and stable 3.5mm jack. This is Godsend!

Accessories port

  • The foot of the speedlight can be changed from a hot shoe to a standard 1/4" screw mount! This is called innovation and all flashes should have that option.

Hot Shoe and 1/4

  • The flash bulb is detachable which means that you don't need to buy a whole new unit or get an expensive repair when the bulb blows. A simple unlock and replace is all that is needed.

Detachable Bulb

  • The user interface is idiot proof, no need for a manual here! I figured it all out within a minute or two after turning it on. Here's the funny thing, the screen is simple and super easy on the eyes, so I do wonder why Nikon and Canon still use crappy LCD screens for their speedlights.

Godox Witstro AD360 and the rear interface

  • The portable Li-ion battery is hot swappable! Which is fantastic as it means users like myself can have fully charged batteries on the fly. All it needs is an un-click on the side tab and slide action to take it off and on the holder and to top it off, you get ~400+ flashes at 300W on one charge!

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Battery Release Tab

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Battery Detached

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  • Not to mention, the Godox Witstro AD360 is bare bulb, which means that the flash is more suited to using studio modifiers and is a blessing on umbrella usage, as it has an even spread of light.

Other mentions are that like most portable speedlights, the Witstro has a 0 to 270° Left and Right swivel rotation angle and a -15 to 90° Up and Down tilt angle, which makes it more versatile than equivalent powered studio flashes.

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Multi Exposure Tilt Head

I've really enjoyed using this flash and it has somewhat sped up my shooting process. If not, it has definitely given me more power flexibility, with 3-4x more flash power than your standard speedlight and that is already a plus in the portable world.

As this is article is based on my opinion the the Godox Witstro AD360 you might want lust for a more in-depth review on this flash. Do head over to flash havoc where they do all sorts of light testing etc.

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*All images are taken by Adrian Tan and are a copyrighted to Adrian Tan Photography