How to connect your viewers to an old, dark and eery room in a positive and warm way via photography.Read More
Here’s how I photograph a simple bedroom into something that can wow clients.Read More
I've photographed north of 500 houses now and seeing simple but decent houses has become very normal. My challenge is to create emotion out of this “normal” living room.Read More
A different take on the once in a lifetime natural occurrence, how this Supermoon/blue moon/lunar eclipse was photographed and the process to building the image.Read More
Photographing a simple living room and turning it into something more engaging through the creation of feelings and emotion.Read More
Are more megapixels better?
Nowadays, the minimum megapixels is 8 and even then it’s being phased out by 12, 24 and heading north of 40mp! The question of “are more megapixels better” begs to be answered.Read More
If your goal is to connect with your customers on a personal level or make them feel like your business is run by genuine people and not bots, then your answer should be yes.
A headshot isn't a picture that represents a company, it represents you as a brand and through common sense, people prefer to deal with people they trust. Duh...
I used to work in Mcdonalds and Myer back in my early days and I would get consistent customer returns asking specifically for me, YES even at Mcdonalds for ordering fries and burgers!
This is because I've built up the trust with them. They probably don't care about Mcdonalds or Myer as a brand, all they care about is "I trust this person to give me a good deal/product and great customer service". This may be a face to face scenario but a digital presence isn't any different.
We live in a digital world now and even before someone contacts you, they've probably done a bunch of research on you, so your first impression is very important. Think about it, what would your first impression be if you saw a Linkedin profile with a wedding photo? or how about one of a fishing trip you took over the weekend?
Actually, it's fine because it shows you who you really are, anything but professional. It might work on your private Facebook or Instagram account, but for professional use, it almost devalues your status. At least that's better than not having a picture.
So if you are thinking of getting a new headshot, don't just think of it as a "mug shot", it's so much more than that, it's the first point of contact most people will have with you, so start that off well.
Adrian is an established international commercial photographer, based in Perth, who is committed on helping businesses build up their brand which speaks to the right clients through the power of image storytelling.
Giving back is something that I learnt through the process of growing up and I 100% support it! It not only helps keep me happy but helps put smiles on those that can benefit from the cause.
I was asked to do a shoot for the Convicts for a Cause launch day with a Wild Wild West theme. For those who are unfamiliar with Convicts for a Cause, it’s a yearly collaborative charity event supporting research and helping both adults and children suffering illness. You can read more about it here and maybe considering becoming a convict too!
All I had was a 45-minute window to shoot a series of images that told a story and we pulled it off!
So with such a tight schedule with almost no brief, I made sure I showed up 10 minutes before the shoot, so I could scout the place out. If you haven’t been to Miss Kitty’s Saloon in Inglewood, you should really check it out.
After scouting, I had to visualise 3 scenes in which to bring to life, and I had in mind a dark, moody but warm setting, kind of like sunset time out in a desert.
Then it was set up time! Whilst setting up all the lights, I could see cowboys and cowgirls rocking up so Tick-Tock! Time is running fast!
By the time most of the talents arrived, I only had 45 minutes to accomplish the brief. Stressful? Yes but I couldn’t have done it without great co-operation from the talents and the spectacular Christina.
Prior to the shoot, I emailed Christina to ask if she could round up the people and send them in to shoot. This was very important, as it saved heaps of time.
First up! Individuals. Because of Christina’s super round-up skills, her efficient list and super co-operative talents, this went through super quick. Some were nervous but ended up giving it their all.
Probably the most challenging was trying to fit everyone into such a tiny space for the group photo.
Next up, the bar scene and man this was all up to the talents to commit and they sure did!
And finally the last scene of the pianist cowboy flirting with another missy whist his dead wife haunts behind.
This definitely was a tough shoot, but everyone had fun and that’s all that matters. I’m glad I could help out with the cause.
Be sure to check out Convicts for a Cause.
- Feel free to quote and publish the photos on your online publication (please credit & link back to www.adriantanphotography.com).
- Commercial requests and rights: firstname.lastname@example.org
- Interview requests: email@example.com
Photography: Adrian Tan
Behind The Scenes: Christina Markie – Localise, Amanda Reed – Travel Associates
Models: Christina Markie, Joanne & Garreth Morris – Design Synergy, Levente Lövei – Iluka Resources, Louise Youens – Two Moons Consulting, Nigel Barker & Karen De Lore – Cystic Fibrosis WA, Joseph Carlino, Dave Benck & Rhys Watson – Dirtwater Bloom, Sherl Westlund – Diabetes Research WA
Special thanks: Miss Kitty’s Saloon for the venue.
How To Beat the Perth Recession! - Day 1 December is coming and the year is closing to an end. It kind of sucks that the Perth's economy has been having it's blah moment but that is all about to change. Follow me through this free course which I will teach you my knowledge on modern marketing to stay on top of your game.
I know some of you are anxious to see what you can learn from me so you can bring a whole new awesomeness to your business in the new year, but as all things, the fundamentals of marketing must be learned first.
First thing's first. Many of us in Perth hates changes, from the Perth Arena being built to the 2 way roads within our CBD being autorised, many of us spat at the idea because it was different. This translates to some business owners finding it hard to change old habits of marketing to suit the new generation of clients.
As mentioned in my introduction, your marketing team (which includes sales people, graphics designer, marketing employees, photographers, videographers, printers etc.) are your weapon to success, which means when time turns sour, keep them in your power team... You can thank me for that later.
The way I see it, the new generation will keep moving forwards whether you like it or not and it's up to you to make it work with them.
Now in the title I wrote "Dress to Impress". It was one of the first things I learned to do when I started my own business and I then carried it over to my marketing. What does it have to do with marketing?
Take a look at yourself, when we go out networking with other business owners or go out to a meeting, the first thing our eyes look at is how the other people are dressed right?
Compare the man in a suit to the man in casual dressing:
Which guy would seem more trust worthy, reliable, dedicated?
You can say "but I already know this" which I'm sure we all do, but how many of us tend to take shortcuts to make our business standout? It's all about opportunity costs.
If we humans gain first impressions by how people dress to impress in real life, why wouldn't it be the same in the virtual reality where many businesses are thriving now and where most of our potential and existing clients spend their time?
Your products and services should be deserving a marketing strategy that dresses them to impress your clients. First impression is very crucial, it may not land you a sale, but it sure will get people through the door and talking.
Here's a good example for sunglasses products:
Below is a Prada product shoot I did for an assignment in my room. It looks OK but it's just a picture of a sunglasses which doesn't give the product a good value rating and did I mention I did it in my room with a basic camera and minimal understanding of photography?
An estimated cost of ~$50 per picture.
Now take a look at the image I took of the Ray Ban Tech sunglasses below. It took many ours of planning, researching, meetings <-[plural] with the client and 2 hours of shooting time, plus the 2 hours of editing time.
An estimated cost of ~$700 + licencing fees.
See the difference? Ultimately your customers will feel the difference and although this may seem like a big cost initially, you can multiply the returns much more than a basic image. Why? The bonus is that the perceived value of the product is increased in your customer's eyes, therefore you can charge a premium on your product/service.
It's easy and cheap to dress casual, but with a little bit more effort and money you put in, you can really change how your customers see your brand and product.
You don't need to spend money to make money, but you need to spend money to make more money (or time which equates to money). Give it a thought. Dress to impress.
If you have any topics of visual marketing you would like me to talk about, please simply comment below or email me through my website.
As a photographer I'm always looking for ways to make my job more efficient. Be it less things to carry, more power or anything that would help speed up my process, because the more time I have, the more time I can spend with my client's project creating fantastic images. I used to use normal speedlights like Nikon's SB-700 or SB-900,but as a commercial photographer who specialises in architectural and interior design photography, many times those tiny speedlights just aren't powerful enough.
I got to the point where I started buying lots of those speedlights just to combine power, but that meant that my carry load got heavier and not to mention the setup time increased.
Fast forward to today and I can say I am a proud owner of the Godox Witstro 360!
First off, let me tell you what I don't like about this speedlight and kit.
- The Godox Witstro AD360 kit did not come with a transmitter and receiver! I mean... What? I guess the Chinese are trying to cut the cost down, but I would have gladly bought the the kit if it came with the wireless kits.
- Secondly, the kit comes in three pieces to make it functional. A Propac PB960 battery pack, a power cord and the flash unit itself. This means that there's setting up to do every time you want to use this device (and I really hate wires).
- Thirdly, there's no zoom head on this portable speedlight unit which means that controlling the spread of light requires additional grids. All this unit comes with is a reflector with a diffuser cover.
- And for my last complaint, I'm going to say that Godox could have easily included a light bulb cover, but instead you have to purchase it separately for $5.
Most of these complaints are very minimal which is super! Now let's move to the awesome stuff this speedlight has to offer.
- I find that their detachable wireless receiver is a cure and a blessing. It means that there's one more thing to lose and forget (which I have done), but the great thing about this is that new receivers can be made to work with other triggers in the future (let's hope Godox had that in mind).
- For the old-schools, Godox has included a PC-Sync port as well as the new-schools like me who prefer the more reliable and stable 3.5mm jack. This is Godsend!
- The foot of the speedlight can be changed from a hot shoe to a standard 1/4" screw mount! This is called innovation and all flashes should have that option.
- The flash bulb is detachable which means that you don't need to buy a whole new unit or get an expensive repair when the bulb blows. A simple unlock and replace is all that is needed.
- The user interface is idiot proof, no need for a manual here! I figured it all out within a minute or two after turning it on. Here's the funny thing, the screen is simple and super easy on the eyes, so I do wonder why Nikon and Canon still use crappy LCD screens for their speedlights.
- The portable Li-ion battery is hot swappable! Which is fantastic as it means users like myself can have fully charged batteries on the fly. All it needs is an un-click on the side tab and slide action to take it off and on the holder and to top it off, you get ~400+ flashes at 300W on one charge!
- Not to mention, the Godox Witstro AD360 is bare bulb, which means that the flash is more suited to using studio modifiers and is a blessing on umbrella usage, as it has an even spread of light.
Other mentions are that like most portable speedlights, the Witstro has a 0 to 270° Left and Right swivel rotation angle and a -15 to 90° Up and Down tilt angle, which makes it more versatile than equivalent powered studio flashes.
I've really enjoyed using this flash and it has somewhat sped up my shooting process. If not, it has definitely given me more power flexibility, with 3-4x more flash power than your standard speedlight and that is already a plus in the portable world.
As this is article is based on my opinion the the Godox Witstro AD360 you might want lust for a more in-depth review on this flash. Do head over to flash havoc where they do all sorts of light testing etc.
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*All images are taken by Adrian Tan and are a copyrighted to Adrian Tan Photography